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Mission

To mobilize the caring power of our community to help one another by making lasting improvements on human care issues.
Vision

United Way helps people from every part of our community work together on important human care issues. It is committed to making lasting improvements on those issues. It works to strengthen the everyday support systems of community life – how individuals, families and neighborhoods work to support one another – and is prepared to assist people when those systems alone are not sufficient.
Values

We Value:
| All members of our community |
| Working on the issues most important to our community |
| Approaching all work with an objective and open point of view |
| Achieving measurable, lasting impact |
| An asset-based approach to building communities |
| Civic action in neighborhoods and communities |
| All contributions that people and organizations make to strengthen communities |
| Volunteers, donors, partners and our employees |
| Integrity and efficient use of resources |
| Accountability and transparency |
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Commitment to Diversity

United Way of Metropolitan Atlanta seeks to maximize our external and internal contributions by valuing, utilizing and recognizing everyone's unique potential in order to more fully achieve the goal of building a safer and stronger community.
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